Marketing
Marketing is a rapidly growing field, and an estimated 33 percent of all jobs in the United States involve performing some marketing activities. An emphasis in marketing will prepare the student with basic marketing skills and strategies. The marketing certificate and Associate of Applied Science in business with an emphasis in marketing allow you to specialize with courses in customer relations, sales, marketing and e-commerce.
View salary data on Marketing careers from the Bureau of Labor Statistics.
The marketing track offers an Associate of Applied Science degree and Marketing Certificate. Individuals may earn a certificate in one year or continue another year for a degree.
Associate of Applied Science – Business Administration with Emphasis in Marketing
This program is designed as a 2-years of a Bachelor Degree for students who wish have a career in a business field.
Suggested Study Plan
Semester 1
| Course | SCH | |
|---|---|---|
| BUSI 1301 | Business Principles | 3 |
| BCIS 1305 | Business Computer Applications | 3 |
| BUSI 2304 or ENGL 1301 |
Business Report Writing and Correspondence or Composition I |
3 |
| POFT 1321 | Business Math | 3 |
| ECON 2301 or ECON 2302 |
Principles of Macroeconomics or Principles of Microeconomics |
3 |
| Semester Total: | 15 | |
Semester 2
| Course | SCH | |
|---|---|---|
| ARTS 2313 | Design Communications I | 3 |
| ACCT 2301 or ACNT 1303 |
Principles of Financial Accounting or Introduction to Accounting I |
3 |
| MRKG 1311 | Principles of Marketing | 3 |
| ARTS 1302 | Digital Imaging I | 3 |
| MATH 1332 | Contemporary Math (Quantitative Reasoning) | 3 |
| Semester Total: | 15 | |
Semester 3
| Course | SCH | |
|---|---|---|
| BMGT 1301 | Supervision | 3 |
| BMGT 1327 | Principles of Management | 3 |
| BMGT 1341 | Business Ethics | 3 |
| BUSI 2301 | Business Law | 3 |
| HRPO 1311 | Human Relations | 3 |
| Semester Total: | 15 | |
Semester 4
| Course | SCH | |
|---|---|---|
| SPCH 1315 | Public Speaking | 3 |
| BMGT 2309 | Leadership | 3 |
| POFT 1300 or BMGT 1382 |
Career Exploration/Planning or Cooperative Education Business Administration and Management, General |
3 |
| BMGT 2303 | Problem Solving and Decision Making (Capstone) | 3 |
| DRAM 1310 or MUSI 1306 |
Introduction to Theatre or Music Appreciation |
3 |
| Semester Total: | 15 | |
Degree Total Hours: 60
*Select Business Elective from ACCT, ACNT, BMGT, BUSI, HRPO, MRKG or POFT courses.
Certificate – Marketing
Suggested Study Plan
Semester 1
| Course | SCH | |
|---|---|---|
| BUSI 1301 | Business Principles | 3 |
| BCIS 1305 | Business Computer Applications | 3 |
| BUSI 2304 | Business Report Writing and Correspondence | 3 |
| POFT 1321 | Business Math | 3 |
| Semester Total: | 12 | |
Semester 2
| Course | SCH | |
|---|---|---|
| ARTS 2313 | Design Communications I | 3 |
| ACNT 1303 | Introduction to Accounting I | 3 |
| MRKG 1311 | Principles of Marketing (Capstone) | 3 |
| ARTC 1302 | Digital Imaging I | 3 |
| Semester Total: | 12 | |
Certificate Total Hours: 24
Gainful Employment Disclosure
College of the Mainland provides gainful employment information about graduation rates, the median debt of students and other important information to all interested persons regarding the College’s certificate programs.