Marketing

Marketing is a rapidly growing field, and an estimated 33 percent of all jobs in the United States involve performing some marketing activities. An emphasis in marketing will prepare the student with basic marketing skills and strategies. The marketing certificate and Associate of Applied Science in business with an emphasis in marketing allow you to specialize with courses in customer relations, sales, marketing and e-commerce.

View salary data on Marketing careers from the Bureau of Labor Statistics.

The marketing track offers an Associate of Applied Science degree and Marketing Certificate. Individuals may earn a certificate in one year or continue another year for a degree.

Associate of Applied Science – Business Administration with Emphasis in Marketing

This program is designed as a 2-years of a Bachelor Degree for students who wish have a career in a business field.

Suggested Study Plan

Semester 1

Course SCH
BUSI 1301 Business Principles 3
BCIS 1305 Business Computer Applications 3
BUSI 2304
or ENGL 1301
Business Report Writing and Correspondence
or Composition I
3
POFT 1321 Business Math 3
ECON 2301
or ECON 2302
Principles of Macroeconomics
or Principles of Microeconomics
3
Semester Total: 15

Semester 2

Course SCH
ARTS 2313 Design Communications I 3
ACCT 2301
or ACNT 1303
Principles of Financial Accounting
or Introduction to Accounting I
3
MRKG 1311 Principles of Marketing 3
ARTS 1302 Digital Imaging I 3
MATH 1332 Contemporary Math (Quantitative Reasoning) 3
Semester Total: 15

Semester 3

Course SCH
BMGT 1301 Supervision 3
BMGT 1327 Principles of Management 3
BMGT 1341 Business Ethics 3
BUSI 2301 Business Law 3
HRPO 1311 Human Relations 3
Semester Total: 15

Semester 4

Course SCH
SPCH 1315 Public Speaking 3
BMGT 2309 Leadership 3
POFT 1300
or BMGT 1382
Career Exploration/Planning
or Cooperative Education Business Administration and Management, General
3
BMGT 2303 Problem Solving and Decision Making (Capstone) 3
DRAM 1310
or MUSI 1306
Introduction to Theatre
or Music Appreciation
3
Semester Total: 15

Degree Total Hours: 60

*Select Business Elective from ACCT, ACNT, BMGT, BUSI, HRPO, MRKG or POFT courses.

Certificate – Marketing

Suggested Study Plan

Semester 1

Course SCH
BUSI 1301 Business Principles 3
BCIS 1305 Business Computer Applications 3
BUSI 2304 Business Report Writing and Correspondence 3
POFT 1321 Business Math 3
Semester Total: 12

Semester 2

Course SCH
ARTS 2313 Design Communications I 3
ACNT 1303 Introduction to Accounting I 3
MRKG 1311 Principles of Marketing (Capstone) 3
ARTC 1302 Digital Imaging I 3
Semester Total: 12

Certificate Total Hours: 24


Gainful Employment Disclosure

College of the Mainland provides gainful employment information about graduation rates, the median debt of students and other important information to all interested persons regarding the College’s certificate programs.

View the disclosure template for the Marketing Certificate

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