Marketing
Marketing is a rapidly growing field, and an estimated 33 percent of all jobs in the United States involve performing some marketing activities. An emphasis in marketing will prepare the student with basic marketing skills and strategies. The marketing certificate and Associate of Applied Science in business with an emphasis in marketing allow you to specialize with courses in customer relations, sales, marketing and e-commerce.
View salary data on Marketing careers from the Bureau of Labor Statistics.
The marketing track offers an Associate of Applied Science degree and Marketing Certificate. Individuals may earn a certificate in one year or continue another year for a degree.
Associate of Applied Science – Business Administration with Emphasis in Marketing
Suggested Study Plan
Semester 1
| Course | SCH | |
|---|---|---|
| BUSI 1301 | Business Principles | 3 |
| BCIS 1305 | BUSINESS COMPUTER APPLICATIONS | 3 |
| BUSI 2304 | Business Report Writing and Correspondence | 3 |
| POFT 1321 | Business Math | 3 |
| ECON 2301 or ECON 2302 |
Macro Economics or Micro Economics |
3 |
| Semester Total: | 15 | |
Semester 2
| Course | SCH | |
|---|---|---|
| ARTS 2313 | Design Communications I | 3 |
| ACCT 2301 or ACNT 1303 |
Accounting Principles or Introduction to Accounting |
3 |
| MRKG 1311 | Principles of Marketing | 3 |
| ARTS 2314 | Design Communications II | 3 |
| MATH 1332 or MATH 1314 |
Math for Liberal Arts or College Algebra |
3 |
| Semester Total: | 15 | |
Semester 3
| Course | SCH | |
|---|---|---|
| BMGT 1301 | Supervison | 3 |
| BMGT 1341 | Business Ethics | 3 |
| BUSI 2301 | Business Law | 3 |
| HRPO 1311 | Human Relations | 3 |
| Humanities/Fine Arts | Humanities/Fine Arts | 3 |
| Semester Total: | 15 | |
Semester 4
| Course | SCH | |
|---|---|---|
| ARTC 1302 | Digital Imaging I | 3 |
| BMGT 1327 | Principles of Management | 3 |
| BMGT 2309 | Leadership | 3 |
| POFT 1300 or BMGT 1382 |
Career Exploration/Planning or Cooperative Education Business Administration and Management, General |
3 |
| BMGT 2303 | Problem Solving and Decision Making (Capstone) | 3 |
| Semester Total: | 15 | |
Degree Total Hours: 60
*Approved electives should be chosen from the following rubrics: ACCT, ACNT, BMGT, BUSG, BUSI, HRPO, MRKG, POFM, POFT or ITSW 1304.
Certificate – Marketing
Suggested Study Plan
Semester 1
| Course | SCH | |
|---|---|---|
| BUSI 1301 | Business Principles | 3 |
| BCIS 1305 | Business Computer Applications | 3 |
| BUSI 2304 | Business Report Writing and Correspondence | 3 |
| POFT 1321 | Business Math | 3 |
| Semester Total: | 12 | |
Semester 2
| Course | SCH | |
|---|---|---|
| ARTS 2313 | Design Communications I | 3 |
| ACCT 2301 or ACNT 1303 |
Accounting Principles or Introduction to Accounting |
3 |
| ARTS 2314 | Design Communications II | 3 |
| MRKG 1311 | Principles of Marketing | 3 |
| Semester Total: | 12 | |
Certificate Total Hours: 24