COM's Brand Identity
A college's brand identity is the most important element of its visual image. Because of its potential for credibility and influence and the impression it makes on the public, a brand identity can be considered the foundation of all marketing and communications efforts.
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COM Communications Guide
A college’s brand identity is the most important element of its visual image. Because of its potential for credibility and influence, and the impression it has on the public, a brand identity can be considered the foundation of all marketing and communications efforts.
The brand identity demonstrates COM’s commitment to quality, its staff, its public and its goals. It must make a memorable impression, one that clearly communicates the College’s basic mission and philosophy and reflects its significance. A single, consistent message, therefore, is key.
These guidelines were developed over many months with the involvement of every segment of the College. The result of this collaboration is a Brand Identity System that represents the rich heritage of College of the Mainland, and expresses it with distinction. Such a visible and unique “signature” conveys to the world that COM is a college with a mission and purpose, committed to excellence and diversity, and focused on the higher educational needs of its students.
These guidelines will help every individual member of the COM family, as well as vendors, to apply this new Brand Identify System consistently and accurately.
The Marketing and Communications Department is charged with the responsibility to oversee and coordinate the application of the Brand Identity System, thereby assuring the Board that these standards are applied correctly and appropriately in publications, advertisements and products used throughout the College and its learning centers.
Copyright © by College of the Mainland
Marketing and Communications Office
1200 Amburn Rd. Texas City, TX 77591
No portion of the publication may be reprinted or copied without permission of the Director of Marketing and Communications, College of the Mainland.
COM Mascot Icon Guidelines
The College of the Mainland athletic identity elements — or mascot — are for use by the College of the Mainland’s PELAWs, divisions, departments and college-sanctioned sports and student organizations. College of the Mainland’s mascot logos include:
- the flying duck with wordmark
- the “COM Fighting Ducks” wordmark
50th Anniversary Logo Guidelines
An Achieving the Dream Leader College, College of the Mainland has served the community for nearly 50 years. The COM 50th anniversary logo is the visual representation of our anniversary celebration. It’s a valuable asset that must always be used according to the specifications.
For More Information
The COM Marketing and Public Affairs Office monitors and maintains the correct use of the COM branding identity system. If you have any questions about this manual, the use of the logo and other visual identification elements, please contact the Marketing and Pubic Affairs Office at 409-933-8437 or by email.