Marketing

Marketing is a rapidly growing field, and an estimated 33 percent of all jobs in the United States involve performing some marketing activities. An emphasis in marketing will prepare the student with basic marketing skills and strategies. The marketing certificate and Associate of Applied Science in business with an emphasis in marketing allow you to specialize with courses in customer relations, sales, marketing and e-commerce.

The marketing track offers an Associate of Applied Science degree and Marketing Certificate. Individuals may earn a certificate in one year or continue another year for a degree.

Associate of Applied Science – Business Administration with Emphasis in Marketing

Suggested Study Plan

Semester 1

Course SCH
BUSI 1301 Business Principles 3
BCIS 1305 BUSINESS COMPUTER APPLICATIONS 3
BUSI 2304 Business Report Writing and Correspondence 3
POFT 1321 Business Math 3
ECON 2301
or ECON 2302
Macro Economics
or Micro Economics
3
Semester Total: 15

Semester 2

Course SCH
ARTS 2313 Design Communications I 3
ACCT 2301
or ACNT 1303
Accounting Principles
or Introduction to Accounting
3
MRKG 1311 Principles of Marketing 3
ARTS 2314 Design Communications II 3
MATH 1332
or MATH 1314
Math for Liberal Arts
or College Algebra
3
Semester Total: 15

Semester 3

Course SCH
BMGT 1301 Supervison 3
BMGT 1341 Business Ethics 3
BUSI 2301 Business Law 3
HRPO 1311 Human Relations 3
Humanities/Fine Arts Humanities/Fine Arts 3
Semester Total: 15

Semester 4

Course SCH
ARTC 1302 Digital Imaging I 3
BMGT 1327 Principles of Management 3
BMGT 2309 Leadership 3
POFT 1300
or BMGT 1382
Career Exploration/Planning
or Cooperative Education Business Administration and Management, General
3
BMGT 2303 Problem Solving and Decision Making (Capstone) 3
Semester Total: 15

Degree Total Hours: 60

*Approved electives should be chosen from the following rubrics: ACCT, ACNT, BMGT, BUSG, BUSI, HRPO, MRKG, POFM, POFT or ITSW 1304.

Certificate – Marketing

Suggested Study Plan

Semester 1

Course SCH
BUSI 1301 Business Principles 3
BCIS 1305 Business Computer Applications 3
BUSI 2304 Business Report Writing and Correspondence 3
POFT 1321 Business Math 3
Semester Total: 12

Semester 2

Course SCH
ARTS 2313 Design Communications I 3
ACCT 2301
or ACNT 1303
Accounting Principles
or Introduction to Accounting
3
ARTS 2314 Design Communications II 3
MRKG 1311 Principles of Marketing 3
Semester Total: 12

Certificate Total Hours: 24

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